Category: Uncategorized


  • If you’re running an e-commerce store, it’s critical to upload all your products to Google Merchant Centre. Firstly, it allows you to run the best campaign type for e-commerce sales, which is Google Shopping. Secondly, you get access to free listings – your products can get a surprising amount of free traffic from organic shopping…

  • Cloud Gaming I thought I’d make a post about something less so work or business related. A ton of people I know and work with unwind by gaming. Older people who I never even thought knew what a video game was were playing Baldur’s Gate 8 hours straight when it released, so yeah – there…

  • The short answer? Google Ads can cost anywhere from €1 to €50 per click, but that’s like saying a car costs between €500 and €500,000 – technically true but not super helpful. Let’s break down what actually determines your costs and how much you should be looking to spend. Google Ads Cost Per Click Explained Every time someone searches…

  • The Ultimate Guide to Google Ads E-commerce Strategy Have you ever wondered why some online stores seem to print money while others struggle to break even? After managing millions in e-commerce ad spend, I’ve discovered it usually comes down to one thing: how well they use Google Ads. Today, I’m going to show you exactly…

  • The 4 Principles of Making Great Landing Pages: How to Convert Browsers into Buyers

    Listen up, digital marketers and entrepreneurs. If you’re throwing money at ads and watching your conversion rates flatline, it’s time for a serious wake-up call about landing pages. I’ve been in the digital marketing trenches for years, and I’ve seen countless businesses flush their ad budgets down the drain because they don’t understand the fundamental…

  • The Ultimate Guide to Page Builders For 2025: Unbounce vs Leadpages vs Systeme.io

    In 2025, you need to be using a landing page for your paid campaigns. In the increasingly competitive digital landscape you need to stand out with tailored messages, relevance to queries and optimised funnels. The easiest way to do so is by using a Landing Page builder, separate from your usual website editor. Why Use…

  • In today’s competitive real estate market, standing out and reaching the right audience can be challenging. Google Ads provides real estate professionals with a powerful tool to connect directly with potential buyers and sellers actively searching for properties. Unlike social media ads, which target users based on interests, Google Ads leverages user search intent—meaning your…