Performance Marketing
Based in Cork and serving businesses across Ireland, we provide comprehensive digital marketing solutions that deliver real, measurable results.
Our approach combines deep platform expertise with authentic understanding of the Irish market, helping local businesses compete and succeed in an increasingly competitive digital landscape.
What Makes Us Different
Business Metric Focus
We’re not only marketing experts, but business experts having worked in logistics, business management and operations previously.
We track and act on what matters – revenue, profit margins, and real business growth
Conversion Optimization
Most agencies will simply setup your account and campaigns and then forget about it or even worse, assign a junior account manager who has no idea about your business, products or services.
With us, every campaign is continuously optimized based on real customer behavior
Full Funnel Integration
We align your ads, landing pages, and follow-up sequences to continuously crush your goals.
Transparent Reporting
Clear insights into what’s working and what needs improvement.
We implement robust conversion tracking and use multiple tools to report accurate conversions (not just ad dashboards).
Real Customer Research
We do our best to genuinely learn about your industry, business model and customers to make great ads even as an outside agency.
This ensures our results are consistently great and our relationships with clients are longterm commitments.
Our services
Google Ads
Comprehensive Google Ads management for Irish businesses, focusing on ROI and real business growth.
Google Ads remains the powerhouse of digital advertising, offering unmatched reach and intent-based targeting. Our comprehensive management approach focuses on turning searches into sales:
Search campaigns are the backbone of our digital marketing strategy.
When someone in Ireland searches for your product or service, you want to be there. We craft search campaigns that capture high-intent traffic by understanding exactly how your customers search.
Through extensive keyword research focused on Irish market terms and continuous optimization of ad copy, we ensure your ads speak directly to your potential customers’ needs.
Our approach goes beyond just getting clicks – we obsess over conversion rates, quality scores, and most importantly, your return on investment.
Search campaigns in todays digital world are the safest bet when it comes to ensuring ROI on adspend, and if you’re averse to spending on advertising this campaign type can show you just how much money can be made online.
For e-commerce businesses, Google Shopping campaigns are often the highest-performing channel for direct sales.
It is genuinely hard to beat a google shopping campaign when it comes to getting sales.
We take a comprehensive approach to shopping campaigns, starting with meticulous product feed optimization to ensure your products show up for the right searches.
Our management of Smart Shopping and Performance Max campaigns leverages Google’s AI while maintaining control over your strategy.
We don’t just set and forget – we continuously optimize at the product level, ensuring your highest-margin and best-performing products get the visibility they deserve.
Display and video campaigns are powerful tools for brand building and remarketing.
Through YouTube and the Google Display Network, we help you reach potential customers across Ireland with compelling visual messages.
Our remarketing campaigns keep your brand in front of previous website visitors, while our custom audience building ensures your ads reach new potential customers who match your best buyers’ profiles.
This isn’t just about awareness – we track how these campaigns contribute to your overall conversion path.
We rarely if ever would run these campaign types for new advertisers as they’re only effective with large quantities of data but when you get there and have enough data points Google’s remarketing strategies will deliver.
Amazon Ads
Amazon isn’t just another sales channel – it’s a search engine where people go with the intent to buy. Our Amazon advertising management turns that intent into sales:
The foundation of Amazon Ad success lies in Sponsored Products campaigns. We optimize your product listings to convert browsers into buyers, conduct thorough keyword research to ensure you’re showing up for relevant searches, and manage bids to maximize your ROI.
Our approach focuses on finding the sweet spot between visibility and profitability, analyzing your competitors’ strategies while maintaining healthy margins.
Sponsored Brands campaigns are crucial for building your brand presence on Amazon. We create compelling brand stories and custom landing pages that showcase your product line and brand value.
Our video ads capture attention in an increasingly competitive marketplace, while our brand defense strategies protect your market share from competitors trying to target your brand terms.
LinkedIn Advertising
For B2B companies, LinkedIn offers unparalleled targeting capabilities and professional context. It can be an extremely difficult platform to advertise on, it’s very expensive and there could be limited reach for the people you are looking to convert. We help you leverage this platform to reach decision-makers and generate high-quality leads:
We implement a sophisticated three-stage funnel strategy on LinkedIn that nurtures prospects from initial awareness to conversion:
Top of Funnel (ToF) – Building Interest Our ToF campaigns focus on capturing attention and building awareness within your target market. We create engaging content that addresses broad industry challenges or trends, aiming to get interactions and build a qualified audience of interested professionals. This stage is crucial for developing a pool of potential customers who’ve shown interest in your industry or solution category, without any hard selling.
Middle of Funnel (MoF) – Deepening Engagement Once we’ve identified interested prospects through ToF engagement, our MoF campaigns deliver more detailed content about your specific solutions. This stage showcases your unique value propositions, case studies, and detailed service/product information. We retarget those who engaged with ToF content, now providing them with the concrete information they need to consider your solution.
Bottom of Funnel (BoF) – Converting Interest The final stage targets our most engaged prospects – those who’ve shown consistent interest through ToF and MoF campaigns. Here we present compelling offers, free consultations, or exclusive insights that drive direct response. This highly targeted approach ensures we’re presenting conversion opportunities to a warm, qualified audience that understands your value proposition.
Using the above approach nearly the entire sales cycle happens on LinkedIn and you receive extremely warmed up inbound leads which are easy to convert!
The above structure does not apply to all advertisers, we are not a one size fits all type of company but it’s just to give an idea of how sophisticated LinkedIn campaigns often times need to get.
LinkedIn’s targeting capabilities are what truly set it apart for B2B marketing. We can pinpoint your ideal prospects based on job titles, company size, industry, and even specific skills.
Our custom audience building goes beyond basic targeting, using look-alike audiences to find new prospects who match your best customers’ profiles. This precision targeting, combined with compelling content, delivers leads that are genuinely qualified for your business.