“How much do Google Ads cost in Ireland?” might be the most common question I get asked, usually right after someone has burned through their first €2000 with nothing to show for it. The annoying answer? It depends. But don’t worry, I’m not leaving you with just useless…

The truth about WordPress websites is that they’re deceptively affordable to start but sneakily expensive to actually run properly. I’ve helped dozens of Irish businesses set up their online presence, and that initial quote rarely includes even half of what you’ll end up paying. Let me walk you…

If you’re running an e-commerce store, it’s critical to upload all your products to Google Merchant Centre. Firstly, it allows you to run the best campaign type for e-commerce sales, which is Google Shopping. Secondly, you get access to free listings – your products can get a surprising…

Cloud Gaming I thought I’d make a post about something less so work or business related. A ton of people I know and work with unwind by gaming. Older people who I never even thought knew what a video game was were playing Baldur’s Gate 8 hours straight…

The short answer? Google Ads can cost anywhere from €1 to €50 per click, but that’s like saying a car costs between €500 and €500,000 – technically true but not super helpful. Let’s break down what actually determines your costs and how much you should be looking to spend. Google Ads Cost…

The Ultimate Guide to Google Ads E-commerce Strategy Have you ever wondered why some online stores seem to print money while others struggle to break even? After managing millions in e-commerce ad spend, I’ve discovered it usually comes down to one thing: how well they use Google Ads.…