Guides & Resources

That E-Com Dude

Discover expert insights and trends in marketing with PPC Champion Kacper, a seasoned consultant known for driving business growth through cutting-edge strategies.

Blog categories

  • The 4 Principles of Making Great Landing Pages: How to Convert Browsers into Buyers

    Listen up, digital marketers and entrepreneurs. If you’re throwing money at ads and watching your conversion rates flatline, it’s time for a serious wake-up call about landing pages. I’ve been in the digital marketing trenches for years, and I’ve seen countless businesses flush their ad budgets down the…

  • The Ultimate Guide to Page Builders For 2025: Unbounce vs Leadpages vs Systeme.io

    In 2025, you need to be using a landing page for your paid campaigns. In the increasingly competitive digital landscape you need to stand out with tailored messages, relevance to queries and optimised funnels. The easiest way to do so is by using a Landing Page builder, separate…

  • Google Ads For Real Estate

    In today’s competitive real estate market, standing out and reaching the right audience can be challenging. Google Ads provides real estate professionals with a powerful tool to connect directly with potential buyers and sellers actively searching for properties. Unlike social media ads, which target users based on interests,…