In 2025, you need to be using a landing page for your paid campaigns. In the increasingly competitive digital landscape you need to stand out with tailored messages, relevance to queries and optimised funnels. The easiest way to do so is by using a Landing Page builder, separate from your usual website editor.
Why Use A Landing Page?
A well-designed landing page can generate up to 10 times more leads than directing traffic to your homepage.
Where would you use your homepage vs your landing page?
Your homepage will receive a broad range of traffic from organic, social to direct. While your landing page receives traffic from paid campaigns. Unlike with organic or social you know what your paid traffic is looking for, who they are and can tailor a page that is “optimised” for them.
But with numerous landing page builders available, choosing the right one for your business can be challenging. Let’s dive deep into three leading platforms that stand out in 2025.
Unbounce: The Premium Powerhouse
What Makes Unbounce Stand Out
Unbounce has established itself as the market leader in landing page builders, offering the most comprehensive toolset available. It’s the precision tool in the landing page builder arsenal, perfect for businesses that need granular control over their pages.
Key Features
- Advanced JavaScript and CSS access
- Extensive integration capabilities
- Comprehensive A/B split testing tools
- Customizable mobile view editor
- Rich selection of templates
The Drawbacks
- Steeper learning curve compared to competitors
- Premium features locked behind higher pricing tiers
- Mobile responsiveness requires manual adjustment
- Pricing structure based on visitor limits
- More complex than necessary for basic needs
Let’s do a bit of comparison and commentary regarding Unbounce, it definitely is what it says on the box, a sophisticated, customisable tool that can be used to make frankly, any sort of page you want.
That is true but if we’re being honest most businesses have no need for the advanced tools that Unbounce is offering, which in theory should be fine. You can use the lower priced plans but there are CRITICAL features missing.
Everything on the lower plan, which to be clear is expensive at $99 per month is going to force you up. You have a visit limit set at 10,000 and no access to critical features. For any decent sized campaign split testing your landing page is critical.
Why would you want to split test your landing pages?
Split testing is critical to find out what marketing angles, messages, images and offers your traffic resonates with, this is missing from the lower tiers of Unbounce.
Most people, all they need is the editor, split testing and a higher visitor limit with no need for the advanced features, but Unbounce will force a higher price onto you regardless.
Is Unbounce Right for You?
Think of Unbounce as a precision rifle when most businesses need a shotgun. Unless you specifically require its advanced features, you might be paying for capabilities you’ll never use. The platform is ideal for marketing agencies and large businesses with complex needs, but might be overkill for smaller operations.
| Plan | Launch | Optimize | Accelerate | Concierge |
|---|---|---|---|---|
| Monthly Pricing | $90/month | $135/month | $225/month | Custom Pricing (Contact Sales) |
| Annual Pricing | $74/month ($888/year) | $112/month ($1,344/year) | $180/month ($2,160/year) | Custom Pricing (Contact Sales) |
| Landing Pages | Unlimited | Unlimited | Unlimited | Unlimited |
| Custom Domains | 1 | 3 | 10 | Custom (Based on Needs) |
| Visitors | Up to 20,000/month | Up to 30,000/month | Up to 50,000/month | Custom Traffic Limits |
| Conversions | Up to 500 conversions/month | Up to 1,000 conversions/month | Up to 2,500 conversions/month | Custom Conversion Limits |
| Smart Traffic | No | Yes | Yes | Yes |
| A/B Testing | No | Yes | Yes | Yes |
| Popups & Sticky Bars | Yes | Yes | Yes | Yes |
| AI Copywriting | No | Yes | Yes | Yes |
| Dynamic Text Replacement | No | Yes | Yes | Yes |
| Integrations | 100+ integrations (Zapier, CRM, Analytics, etc.) | 100+ integrations | 100+ integrations | 100+ integrations |
| Sub-Accounts | Not included | Not included | 2 Sub-Accounts Included | Custom (Multiple Sub-Accounts) |
| Support | Standard Email Support | Priority Email Support | Priority Email Support | Dedicated Support |
| Page Speed | Standard | Standard | Accelerated by AMP Pages | Custom Optimization |
| Page Grouping | No | Yes | Yes | Yes |
| Script Manager | No | Yes | Yes | Yes |
Key Features Explanation:
- Unlimited Landing Pages: All plans allow creating as many landing pages as needed.
- Smart Traffic: AI-driven feature to optimize conversion rates by automatically directing visitors to the most relevant landing page variant.
- Popups & Sticky Bars: Customizable popups and sticky bars to increase conversions.
- Dynamic Text Replacement: Feature that automatically updates landing page content to match search terms or visitor’s data for increased relevancy.
- Sub-Accounts: Useful for agencies managing multiple clients, allowing separate workspaces under one account.
Leadpages: Beautiful Simplicity
Why Choose Leadpages
For businesses seeking the perfect balance between functionality and ease of use, Leadpages shines. It’s been a reliable player in the market for years, offering an intuitive interface without sacrificing essential features.
For me, personally Leadpages has always been the go to. It has not changed that much in years. The editor in my opinion is perfect, I call it “beautiful simplicity” it guides your hand in making pages that convert, look nice and feel nice.
I particularly like it as it’s so easy to use that I can comfortably use it with clients and they can easily edit or alter their own pages.
It’s also half the price of Unbounce.
I have a full guide on how to use Unbounce available soon.
Advantages
- User-friendly interface
- Quick setup process
- Fair pricing structure
- Feature availability across all tiers
- Excellent template selection
Limitations
- Fewer out-of-box integrations than Unbounce
- Limited customization options
- No built-in consent management system
- Code editor restrictions
- No Mobile Editor
Best For
Leadpages is perfect for small to medium-sized businesses that want to create professional landing pages quickly without getting bogged down in technical details. It’s particularly suitable for marketers who value efficiency over extreme customization.
Most of the time, you want a quality page that you can optimise, you want it done and shipped as soon as possible instead of faffing about with small visual things.
Check out Leadpages using our affiliate link below : https://try.leadpages.com/l0j1u8sj37yv
| Plan | Standard | Pro | Advanced |
|---|---|---|---|
| Monthly Pricing | $49/month | $99/month | $399/month |
| Annual Pricing | $37/month ($444/year) | $74/month ($888/year) | $299/month ($3,588/year) |
| Landing Pages | 5 | Unlimited | Unlimited |
| Websites | 1 Website | 3 Websites | 50 Websites |
| Custom Domains | 1 | 3 | 50 |
| A/B Testing | Yes | Yes | Yes |
| Pop-ups & Alert Bars | Yes | Yes | Yes |
| Lead Notifications | Yes | Yes | Yes |
| Tech Support | Standard Support | Priority Support | Priority Support |
| Payments | No | Yes (Built-in Checkout for Products & Services) | Yes (Built-in Checkout for Products & Services) |
| Online Sales & Payments | No | Yes | Yes |
| Integrations | Standard Integrations | Advanced Integrations | Advanced Integrations + 1-on-1 Setup |
| Marketing Automation | Yes | Yes (Integrates with CRM & Marketing tools) | Yes (Integrates with CRM & Marketing tools) |
| Sub-Accounts | No | No | 5 Sub-Accounts |
| Conversion Guidance | Standard | Standard | Advanced |
| Advanced Features | No | No | Includes HubSpot, Marketo, Salesforce, and other integrations |
| Training & Support | Online Courses & Resources | Online Courses & Resources | 1-on-1 Quick Start Call + Advanced Online Training |
Key Features Explanation:
- Built-in Payments: Pro and Advanced plans include the ability to accept payments directly through landing pages.
- Conversion Guidance: Offers insights and tips on optimizing pages, with advanced guidance in the higher-tier plans.
- Sub-Accounts: Available only in the Advanced plan, allowing agencies to manage multiple clients from a single account.
- Advanced Integrations: Access to more complex CRM and marketing tool integrations like HubSpot, Marketo, and Salesforce in the Advanced plan.
Systeme.io: Up & Coming
A Fresh Approach
As the newest platform in our comparison, Systeme.io is disrupting the market with its comprehensive free tier and all-in-one marketing solution approach.
Systeme is a little bit of the new kid on the block, now don’t get me wrong. It’s old with nearly 10 years since it was founded in 2015, which is simliar to Leadpages actually which was founded in 2012.
But, I’ve never come across Systeme until recently and I see people mention it more now, so I presume it’s become more popular recently and that’s for good reason.
It has a lot of stand out features, its pricing is extremely competitive and offers the lowest prices for features out of any of the tools we talked about here, it also has the most features that target a really wide array of business, from online courses to physical products.
It also is the only page builder I know of that offers a completely legitimate free tier. You can run a full on campaign on the free tier with no need to upgrade.
But, let’s not get ahead of ourselves as it has some serious shortcomings. It does not have the polish of something like Leadpages or the focus and functionality of Unbounce.
There is also in platform courses, they look quite sleazy. Didn’t check them for merit as the overall platform seems to lean towards appealing to affiliate sales, offering an all in one platform for affiliates but the platform definitely has merit beyond that.
Standout Features
- Generous free plan with custom domain support
- Built-in affiliate system
- Integrated email marketing tools
- Sales funnel creation capabilities
- Online course hosting functionality
- Community marketplace for affiliates
Notable Aspects
- Complete marketing suite rather than just a page builder
- Transparent affiliate marketplace
- Basic but functional email editor
- Comprehensive integration options
- Cost-effective scaling options
Let’s not be too nice to Systeme.io. During the writing of this guide the website was literally down. I can’t verify how often this is the case but this outage is a bad look.
To expand on the above. The dashboard worked and it loaded, but the landing pages and their front end gave a 500 error. I don’t actually think that’s a deal breaker. I don’t think there’s such a thing as a bad product, more so a bad price. I think the sticker price of free for all the hosting and tools they provide gives them a lot of leeway in terms of not having a flawless 99.9% uptime.
Perfect For
Systeme.io is ideal for:
- Startups on a budget
- Digital product creators
- Affiliate marketers
- Small businesses testing paid traffic
- Entrepreneurs needing an all-in-one solution
I think in particular, Systeme seems amazing for a small business looking to test paid traffic. You have a very limited upfront investment in getting a page up and running and you can focus your budget on the app and just have a page that hopefully works. The more price sensitive you are, the more systeme will appeal to you.
If you want to check out Systeme, use our affiliate code :
https://systeme.io/?sa=sa0210892514ce3904eada2313121724b9ff1f2769
Making Your Choice
When selecting a landing page builder, consider these factors:
- Budget constraints and scaling needs
- Technical expertise of your team
- Integration requirements with existing tools
- Mobile responsiveness priorities
- Need for advanced features vs. simplicity
| Feature / Plan | Unbounce | Leadpages | Systeme.io |
|---|
| Monthly Pricing | Launch: $90/month Optimize: $135/month Accelerate: $225/month Concierge: Custom | Standard: $49/month Pro: $99/month Advanced: $399/month | Free: $0/month Startup: $27/month Webinar: $47/month Unlimited: $97/month |
| Annual Pricing | Launch: $74/month Optimize: $112/month Accelerate: $180/month | Standard: $37/month Pro: $74/month Advanced: $299/month | Free: $0/month Startup: $228/year ($19/month) Webinar: $396/year ($33/month) Unlimited: $828/year ($69/month) |
| Free Trial | 14-day free trial | 14-day free trial | Free plan available |
| Landing Pages | Unlimited (all plans) | Limited – 5 for basic plan | Unlimited (all plans) |
| Custom Domains | 1 (Launch) 3 (Optimize) 10 (Accelerate) | 1 (Standard) 3 (Pro) 50 (Advanced) | 1 (Free) 3 (Startup) 10 (Webinar) Unlimited (Unlimited) |
| A/B Testing | NOT in the free tier | All Plans | Available on Webinar & Unlimited plans |
| Integrations | 100+ integrations | 40+ integrations | Built-in integrations & Zapier |
| Email Marketing | No (third-party integrations needed) | No (third-party integrations needed) | Included in all plans |
| Marketing Automation | No | No | Included in all plans |
Quick Decision Guide:
- Choose Unbounce if you need maximum control and have technical expertise
- Select Leadpages if you want a balance of features and ease of use
- Opt for Systeme.io if you’re starting out or need an all-in-one marketing solution
Final Thoughts
The landscape of landing page builders continues to evolve going into 2025, with each platform offering unique advantages. While Unbounce maintains its position as the technical leader, Leadpages provides an excellent middle-ground solution, and Systeme.io introduces an exciting new approach with its comprehensive free tier.
Remember, the best landing page builder for your business isn’t necessarily the one with the most features—it’s the one that aligns with your specific needs, technical capabilities, and growth goals. Consider starting with a free trial of your chosen platform to ensure it meets your requirements before making a long-term commitment.
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