Google Ads Quality Score Calculator
Enter your target keyword.
Enter your ad headline (max 30 characters per headline).
Enter your ad description (max 90 characters).
Enter your landing page URL.
Expected CTR
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Ad Relevance
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Landing Page
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Overall Quality Score
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Google Ads Quality Score: Interactive Guide
What is Quality Score?
Quality Score is Google’s rating of the quality and relevance of both your keywords and ads, scored from 1-10. It directly impacts your:
- Ad Rank
- Cost Per Click (CPC)
- Ad Position
Quality Score Components
Expected CTR
40%
Likelihood that your ad will be clicked when shown
Ad Relevance
40%
How closely your ad matches the intent behind a user’s search
Landing Page
20%
Quality and relevance of your landing page experience
Expected CTR Breakdown
Try Different Headlines
See how different elements affect Expected CTR
Using numbers or statistics
Including call-to-action
Emotional triggers
CTR Best Practices
Use Power Words
- Best
- Free
- Now
- Save
- Exclusive
Strong CTAs
- Buy Now
- Get Started
- Learn More
- Shop Today
- Sign Up
Use Numbers
- 50% Off
- 24/7 Support
- 30-Day Trial
- 5-Star Rated
- 100+ Features
Ad Relevance Analysis
Relevance Score
Common Relevance Issues
- Keyword not in headline
- Mismatched search intent
- Generic ad copy
- Irrelevant offers
Landing Page Experience
Real-World Examples
High Quality Score (9/10)
Keyword: “buy running shoes”
Ad Headlines:
- Shop Running Shoes – Free Shipping
- 1000+ Styles Available
- 30-Day Returns Guaranteed
Low Quality Score (3/10)
Keyword: “buy running shoes”
Ad Headlines:
- Sports Equipment Store
- Great Deals Available
- Shop Now and Save